Facebook now wants to use your browsing habits to target specific ads

Facebook, world’s largest social networking site is not only for connecting people, but also for connecting advertisers to you. While the site already knows many things about its users – starting from their age, where they work, their interests, their gender and secrets, it wants to know more.

Facebook now wants to collect your browsing habits, so that it can use that data to show you perfect and useful ads. The company will soon start collecting these data. Facebook says that it will use its “like,” “share” and other social widgets which are embedded in millions of websites and apps, to collect the data.

“We hope that the ads people see will continue to become more useful and relevant and that this new control will make it easier for people to have the ads experience they want,” said Stephen Deadman, Facebook’s global deputy chief privacy officer, in a blog post.

This isn’t the first time when Facebook will do this. Since the introduction of embeddable “like” button in 2010, Facebook is using the codes to track the habits of its users. The company faced many controversies for the same. Due to that, the company added an option in its user’s accounts page from where they can opt-out of the ads based on website or app visits.

All of the data which Facebook collects from its users, it uses them to help advertisers better target their ads. Due to that data only you are getting to see the ads based on your interests.

Not only Facebook, Google also uses its own method of tracking to collect browsing habits of its visitors.