Ex-Apple CEO Sculley's new firm preps stylish budget phones for Asia
Obi Worldphone co-founder and former Apple CEO, John Sculley and Ammunition design founder Robert Brunner has challenged other smartphone OEMs by creating a mid-level, inexpensive international smartphone that offers an exciting design at a lower price point.
The smartphones named as Obi Worldphone SF1 and SJ1.5 are both priced at $199 and $129 respectively. The company is targeting buyers above 25 years old and in the emerging markets of Asia, Africa and Middle East. Both of the phones are said to be made available by October.
Although it pack usual components like Qualcomm, MediaTek processor, Sony cameras, Corning Gorilla Glass and Dolby sound, but what makes Obi Worldphones different is its design. Both the Obi SF1 and SJ1.5 also run a custom version of Android designed by the company itself.
Obi Worldphone believes that the large companies like Apple and Samsung are so big that they tend to move slower. While on the other hand the Obi Worldphones is a new startup, so it has more better ideas and ways to build a batter smartphone for the customer.
Talking about the specifications, the Obi Worldphones SF1 features a 5-inch display and sports flash on both the front and back sides. The 4G LTE smartphone is powered by Snapdragon 615 processor paired with 2GB of RAM and 16GB of internal storage (available for $199) while 3GB of RAM gets paired with 32GB of storage (available for $249).
The Obi SJ1.5 being the cheaper one, comes with 3G support and is powered by quad-core processor. The phone comes with dual SIM slots and will be available in color options including red, black and white. The $129 smartphone sports 16GB of internal storage.
The initial launch countries of the phone includes Indonesia, Vietnam, Thailand, Saudi Arabia, the UAE, Nigeria, South Africa, Pakistan, Kenya, India and Turkey. The company can give a good competition to Samsung, Apple and HTC if it continues to launch impressive phones at attractive prices.
The smartphones named as Obi Worldphone SF1 and SJ1.5 are both priced at $199 and $129 respectively. The company is targeting buyers above 25 years old and in the emerging markets of Asia, Africa and Middle East. Both of the phones are said to be made available by October.
Although it pack usual components like Qualcomm, MediaTek processor, Sony cameras, Corning Gorilla Glass and Dolby sound, but what makes Obi Worldphones different is its design. Both the Obi SF1 and SJ1.5 also run a custom version of Android designed by the company itself.
Obi Worldphone believes that the large companies like Apple and Samsung are so big that they tend to move slower. While on the other hand the Obi Worldphones is a new startup, so it has more better ideas and ways to build a batter smartphone for the customer.
Talking about the specifications, the Obi Worldphones SF1 features a 5-inch display and sports flash on both the front and back sides. The 4G LTE smartphone is powered by Snapdragon 615 processor paired with 2GB of RAM and 16GB of internal storage (available for $199) while 3GB of RAM gets paired with 32GB of storage (available for $249).
The Obi SJ1.5 being the cheaper one, comes with 3G support and is powered by quad-core processor. The phone comes with dual SIM slots and will be available in color options including red, black and white. The $129 smartphone sports 16GB of internal storage.
The initial launch countries of the phone includes Indonesia, Vietnam, Thailand, Saudi Arabia, the UAE, Nigeria, South Africa, Pakistan, Kenya, India and Turkey. The company can give a good competition to Samsung, Apple and HTC if it continues to launch impressive phones at attractive prices.
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