Xiaomi Mi4 smartphone to go on sale on 10th February

The Chinese smartphone launched its latest device, Mi 4 at Rs 19,999 in the Indian market, in partnership Flipkart. The Mi 4 features a 5-inch display, 2.5GHz Qualcomm Snapdragon 801 quad-core processor, 3GB RAM and 16GB of internal memory and runs on a 3,080 mAh battery. It has a 13 megapixel rear and wide-angle (80-degree) 8MP front camera. The Chinese firm also announced that it will make MIUI 6, an update to its user interface (UI), available to its existing three devices by March. Xiaomi, which has five exclusive Mi service centres (66 in total) plans to take the total number to 100 by the end of the year as it looks to strengthen its after-sales service. Xiaomi will start selling smartphones in India later this year through its own portal as it looks to beef up its presence in one of the world's fastest growing devices market. 

 Xiaomi, which currently sells devices in India through homegrown eCommerce major Flipkart, will bring in its website 'Mi.com' to India in the latter part of the year. "We are currently looking for warehousing and logistics partners in India, as well as deciding on a payment mechanisms like cash on delivery. It may take anywhere between three to nine months," Xiaomi India Head Manu Jain said. The comapny will set up a research and development unit in Bangalore, its first such facility outside of China, as it looks to beef up presence in the booming Indian smartphone market. The company, which expects the centre to be operational in the next few months, will focus on localising its products and features for the Indian market through the unit. "We have always stated that India is one of our most important markets. We are in process of signing the lease on a facility in Bangalore, which will be our R&D unit. This is the first one outside China," Xiaomi India Head Manu Jain said. Work on the facility is expected to commence by the end of March and in the next few months, it will be operational, he added.

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