Snapdeal purchases Wishpicker for better product recommendations

Snapdeal, which is among one of the well known and largest e-retailer in India, as recently acquired Wishpicker, a tech platform which uses algorithm to deliver better gift recommendations. There are still no details about the price for which Snapdeal acquired Wishpicker. Well, it is the fifth acquisition from Snapdeal. Previously it acquired Doozton, which was a fashion products discovery website. Before that it purchased Grabbon, a group buying website, esportsbuy.com, sports retailer and Shopo.in, which was a marketplace for handmade stuffs. Talking about that, Snapdeal co-founder Rohit Bansal said, “We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with entreprenurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding technology capabilities and helping sellers connect with buyers in newer ways.” The company is also running a social campaign, #GoodDeedwithSnapdeal

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